Published inThe RiffWhy artists need brand strategistsBrand strategists are the missing link between the creative and business side of the music industry.May 18, 20211May 18, 20211
Six principles for stronger content strategiesToo often, brands treat content as a nice-to-have item on their marketing list. Here are six actionable steps they can take to step into…Apr 22, 2021Apr 22, 2021
Content strategy for audience-first brandsIn the new attention economy, brands are turning away from traditional marketing channels and investing in “content,” that elusive word…Apr 13, 2021Apr 13, 2021
Published inThe RiffSpotify is failing music artists with subpar analyticsAs part of my work with Delfina, I regularly conduct audience audits for organizations and brands. This means taking a deep dive at…Feb 23, 20212Feb 23, 20212
Purpose is not a marketing strategyBrands are increasingly behaving like charities, but that’s not what customers want or need. Responsibility starts with companies taking…Feb 23, 2021Feb 23, 2021
Skyscrapers and Slums: Building AfricaThese days, change appears the only constant in Africa’s largest cities. Across the metropolises of Lagos, Nairobi, and Addis Ababa, half…Jan 5, 2016Jan 5, 2016
Psychedelic therapyMedicine’s most exciting areas of research is picking up where it left off 40 years ago.Mar 17, 2014Mar 17, 2014
Can this map change the way cities deal with informal transport?Nairobi’s new matatu map could help revolutionize public transit in the developing world.Mar 14, 2014Mar 14, 2014
