Flavie HalaisinThe RiffWhy artists need brand strategistsBrand strategists are the missing link between the creative and business side of the music industry.·7 min read·May 18, 2021--1--1
Flavie HalaisSix principles for stronger content strategiesToo often, brands treat content as a nice-to-have item on their marketing list. Here are six actionable steps they can take to step into…·3 min read·Apr 22, 2021----
Flavie HalaisContent strategy for audience-first brandsIn the new attention economy, brands are turning away from traditional marketing channels and investing in “content,” that elusive word…·7 min read·Apr 13, 2021----
Flavie HalaisinThe RiffSpotify is failing music artists with subpar analyticsAs part of my work with Delfina, I regularly conduct audience audits for organizations and brands. This means taking a deep dive at…·7 min read·Feb 23, 2021--2--2
Flavie HalaisPurpose is not a marketing strategyBrands are increasingly behaving like charities, but that’s not what customers want or need. Responsibility starts with companies taking…·6 min read·Feb 23, 2021----
Flavie HalaisSkyscrapers and Slums: Building AfricaThese days, change appears the only constant in Africa’s largest cities. Across the metropolises of Lagos, Nairobi, and Addis Ababa, half…6 min read·Jan 5, 2016----
Flavie HalaisPsychedelic therapyMedicine’s most exciting areas of research is picking up where it left off 40 years ago.12 min read·Mar 17, 2014----
Flavie HalaisCan this map change the way cities deal with informal transport?Nairobi’s new matatu map could help revolutionize public transit in the developing world.4 min read·Mar 14, 2014----
