Spotify is failing music artists with subpar analytics
Without access to good data, artists can’t understand their audiences and make the right decisions to grow their careers. Why are the standards so low in the music industry, and who benefits?
Published in
7 min readFeb 23, 2021
As part of my work with Delfina, I regularly conduct audience audits for organizations and brands. This means taking a deep dive at analytics across platforms to draw insights about audience behaviour, and suggest ways to…